Thomas brings a wealth of knowledge from his experience riding and working with many brands over his career, and will be working alongside our marketing, sales, and product teams as the Canadian Market Specialist. He will be attending events, strengthening dealer relationships, helping develop products among many other things. This new chapter for us is a big step in supporting our dealers and riders in Canada. With our roots firmly grounded in the Northwest, it’s awesome to have Thomas on board to help expand our reach and connection in British Columbia and beyond.
“From my first visit to Transition, I was impressed by the passion for bikes that runs through the company. Their rider first approach and long-standing commitment to community is on full display through the athletes they support, trails they build and philosophy on bike design. The opportunity to work with the team at Transition is very exciting.” – Thomas
As a brand with freeride roots, we feel the alignment with Thomas and his legendary freeride career is going to make for a great partnership that we are stoked to see grow and develop. His many years of experience in the sport have made him an expert in product design, content development and many other skills we are fortunate to add to Transition. Coupled with being an incredibly humble and easy-going character, he embodies the spirit and core values of everyone here at TR.
Our Canadian dealers, such as the North Shore Bike Shop, helped Transition grow from a small company in a basement to what we are today. Thomas will be focused on helping support their needs by keeping them informed on product, marketing and working with the employees and local community.
